A self-paced clarity program that gives your team the structure, pressure, and expert feedback to craft a message that scales with the business.
When the story stalls, growth slows.
Startups outgrow their early message, but don’t replace it.
Pitches still sound like Series A.
Sales, marketing, and product tell different stories.
Messaging lives in slide decks - not in the day-to-day work.
And worse:
External help rarely fixes it. Agencies polish. AI guesses. Neither captures what’s true.
The result?
Confusion inside. Inconsistency outside. And a message that no longer earns belief.
This is how teams
take control of their message.
The Guided Program is a structured, expert-supported clarity system built to align teams, sharpen positioning, and replace vague pitches with a message that scales. For teams ready to take control of their narrative.
Not just copy. Shared clarity.
The Outcome
A message that:
Teams can align around
Customers instantly believe
Investors repeat
Your leaders can scale
How the
process works?
This isn’t a copywriting workshop. It’s a strategic deep-dive system with structured exercises, internal alignment, and expert reviews to sharpen your thinking at every step.
We’ll work through the 4 forces shaping your message:
01
Founder Force
Why this venture exist?
What you believe.
What you’re betting on?
02
Product Force
What do we do best? What proof backs it up?
03
Customer Force
What your market fears, wants, ignores - and needs to believe.
04
Category Force
Where the market’s going, and what shift you’re built to lead.
These forces already shape your venture. This process makes them visible - and turns them into a strategic message no one else can own.
What the team walks away with:
A messaging foundation rooted in real thinking - not slogans
Clear, specific positioning tied to the business’s actual strengths
A structured narrative that adapts across decks, sales calls, websites, and investor conversations
A founder-aligned, team-believed strategic message that scales
AI workflows and prompts to help accelerate research and sharpen insight
Four expert review sessions to challenge assumptions and keep the work sharp
And more importantly:
Messaging that lives inside the company - because the team built it.
Why most messaging fails, and this doesn’t!
Most messaging fails because
it’s built from the outside.
Looks good. Doesn’t stick.
This program flips that.
The message gets built inside the team - with structure, pressure, and expert guidance.
And when teams build the message:
They use it!
They remember it!
It drives decisions, not just marketing!
What’s inside the program?
4 deep-dive exploration steps
across founder, product, customer, and category forces
1 synthesis workshop
to surface patterns, shape the Singular Advantage, and align around it
5 expert review sessions
to refine direction and challenge blind spots
Repeatable research
and customer interview playbook
AI prompt library
to speed insight and unlock deeper thinking
A final messaging framework
ready to deploy across key business touchpoints
Growth-stage startups
preparing for Series A/B or GTM resets
Founders
who need strategic messaging but want internal ownership - not external dependence
Product, sales, and marketing leads
tired of speaking different languages
Teams who know their value
- but haven’t nailed how to express it
This is the answer if..
..the internal line is: “We know what we do… we just don’t know how to say it clearly!”
Bonus:
The Clarity Guarantee
If the program is completed and there’s still no meaningful clarity on the core message, we’ll add a private 1:1 synthesis session - no extra cost, no fluff.
This isn’t training. This is business-critical clarity.
And we stand behind it.
Start dates are flexible.Use the form below to apply - we’ll align on a start date together.
We usually kick off within 2–3 weeks of your application. Most teams get started fast - but slots fill up quickly due to our expert review process.
